3 Reasons You Should Regularly Email Your Fans

One of the biggest struggles of email marketing is always figuring out what to send to your fans. Sometimes it can be tempting to just say, "Screw it," and skip sending an email. While it's entirely up to you, it's important to know the risks associated with skipping a regular email campaign and the benefits of sending frequently. 





Here's why it's important to regularly send a campaign to your email list:

Sender reputation
Yes, that's right. Did you know that how often you send can affect your reputation as a sender? How does that happen? Well, a couple of different reasons.

Firstly, your subscribers' engagement with your emails is important. The more they receive and email from you, the more their email client (Gmail, Yahoo, etc.) knows that you can be a trusted sender.

Additionally, bounce rate is a key factor in whether or not you are viewed as a trusted sender. The bounce rate is the percentage of email addresses on your listed that were invalid. Basically, for one reason or another you couldn't reach their inbox. If you haven't sent to your email list in a while, you could have a higher bounce rate than normal. That's a sign to email clients that you don't have a good list or follow best practices, and you could end up in the spam folder.

Sales
Always remember that email has the highest ROI of any digital channel. People are far more likely o click through to purchase something from an email than from social media. If you make money from streaming content, clicks from emails stream content twice as long as clicks from social media. If you're looking to boost revenue in any way, sending an email is always a good idea.

Stay Top of Mind
The subconscious is a powerful thing. Even if you don't have a very important update, and even if your subscriber doesn't open every single email, they will most likely still see your name appear in their inbox. Even a subtle reminder that you're around and promoting your work helps. They may not take action right then, but when hey need to buy a gift or when they want to buy tickets to an event, you name may pop up sooner.

Your Fans Want to Hear From You
Lastly, and more importantly, your fans always want to hear from you. Even if it's not an important update, they'll be excited that you thought to keep them in the loop. Sharing your life, even the dull moments, with your fans is an easy way to build that relationship.


[via hypebot]